Some 5.5 million smallholder families worldwide produce about 90 per cent of the planet’s cocoa. For most of them, cocoa production does not provide a safe and dependable income. They often live under difficult conditions and below the poverty line. What’s more, many young people do not want to follow in their parents’ footsteps and try their luck in areas other than cocoa cultivation. In addition, many producing countries are in regions in which the climatic, political and social conditions are undergoing continual change. We are therefore also committed to the chocolate family in these countries and set ourselves the following objectives:
- Ensuring first-class cocoa quality
- Optimising cocoa cultivation in terms of increasing yield per unit area, environmental protection and job security
- Supporting the generation of additional income for cocoa-producing families
- Raising awareness to protect children from abusive work practices
To ensure our objectives are implemented, we visit the cultivation areas at least once a year.